As social media manager and creative for Frank Energy, I worked closely with the internal team to help build one of the most refreshingly honest voices in the category.

From national sports sponsorships to major music events, we used social to show up where Kiwis already were, with a tone that cut through the corporate noise. Everything we put out was built around clarity, confidence and a little dry humour.

Energy marketing is full of empty promises. Frank’s approach was simple. Say less to mean more.